时尚消费中情感走向及营销对策

时尚消费是大众消费中最具生命力、最有情感因素参与的消费形式。如何从营销情感心理学发生的角度理性地寻找出相应的对策,这是当前营销心理学的一个盲点。作者试从时尚消费的发生、时尚消费中情感心理特点、时尚消费中情感维度及其营销对策与控制方面进行多角度的探讨分析。     

Analysis on the internal mechanism forming the capital operation venture of nation-owned enterprises

According to the Capital of Karl Marx, capital aims at realizing the value maintenance and increment during the process of its cycle and turnover. Without the conditions of capital＇s cycle and turnover, it will break off. This will furthermore bring an obstacle to the value maintenance and increment of capital, which is the root of capital operation venture and is also the internal mechanism forming the capital operation venture of nation-owned enterprises.     

一种基于ANN的市场营销组合策略模型

应用人工神经网络,充分考虑影响产品市场占有率的各种因素,建立相应的神经网络模型。借此对市场营销组合策略进行前瞻性分析,有助于企业根据市场特点,有针对性的选择市场营销组合策略,从而提高企业产品的市场占有率。     

一种新型高速数字锁相环的研究

本文针对传统方法实现的数字锁相环(DPLL)工作速率低的问题,通过对一种典型的DPLL的分析,找出影响其工作速率的主要因素,研究并提出了一种全新的高速实现方法,并在实验室进行了数据传输位同步提取实验。     

营销角度的特许经营及其竞争法上的思考

特许经营是一种新型的销售方式,作为企业分销系统的构成要素,能够起到降低风险,沟通生产与消费的作用。然而在实际经营过程中也会出现许多诸如指定购买与搭售、联合定价、独占经营等违反竞争法的问题。为适应不断变化的竞争形势,应从竞争法的层面上对其加以规制。     

基于延迟自相关特性的码速率测量技术

通信信号的识别与解调是通信侦察的重要研究内容，在通常情况下，通信信号的很多参数并不知道。本文介绍了一种基于通信信号码延迟自相关特性的码速率测量技术，并给出了码速率测量理论分析及基于硬件的实现技术，仿真和实验结果表明本方案具有较高的测量性能。     

Wage and Price Inflation in Poland in the Period of Transition: The Cointegration Analysis

The paper focuses on the long run relationships between wages, prices and labour productivity in the Polish economy by applying recent developments in the field of multivariate cointegration analysis. We followed modeling strategy which is suggested by Greenslade et al. (1999) and present all stages of the analysis which leads to the fully economically identified system of equations representing long run relationships. The investigation is based on the quarterly data from 1992.1 to 1999.2 which covers the period of transition of the Polish economy from the centrally planned system towards the market one. Basing on the empirical results we can argue that wages (costs) were one of the main forces driving inflation in Poland during that period. Also labor productivity proved to be stimulated by the increase of the real wages. On the other hand the hypothesis concerning the relationship between wages and unemployment was rejected by the data.     

跨国公司在中国所筑之进入壁垒及对策

本文从规模经济、产品差异化、市场内部化和技术四个方面分析了跨国公司在中国所筑的进入壁垒的表现和成因 ,并就此提出了对策。